The advertising of 'Braeden Forest' was done through the production of my teaser trailer and poster. These two products would be distributed by the distributor in areas, on TV channels and in cinemas suitable for the target audience (teenage horror fans) making them aware of the film. To find out where and when to advertise, the distributor would find out about the pshycographics and demographics of the target audience through research thus allowing them to get the attention of the correct audience at the right time and place. Researching the audience before distributing advertisements is needed so that money is not wasted on meaningless advertising where the target audience is not going to see it. Movies can loose a lot of money through bad advertisement and distribution, so it is key to do it in the most cost effective way possible.
'Braeden Forest' is aimed at an audience of 15-25 year old's. This age group takes up a large percentage of the overall cinema goers and are the most likely people to respond to trailers, teaser trailers, posters, viral adds etc. Overall what these adverts do is place unanswered questions into the viewers head. The viewer is then taunted by these questions and will feel the need to watch the film in order to answer them. E.g. on my poster I have put 'Death is only the beginning', forcing the viewer to question 'beginning of what?', 'who's died?', 'how have they died?' and 'why have they died?'. Similarly the character Jake questions 'What's happening?' in the trailer which also gets the viewer to question what's going on. It is essential not to give too much away in the advertisements; you don't want to answer the viewers questions or else they wont need to see the film to get the answers.
A successful poster must relate to the film itself. Identifying with some aspect of the film while not giving too much away. I used images that connect with the film such as a still of some trees from the trailer itself, this suggests the setting to the viewer. I also used a close up of an eye similar to several of the shots within the trailer/movie. By keeping a degree of continuity throughout the advertisement of the film it builds a strong and recognisable image for viewers.
The promotion of 'Braeden Forest' was done by publicising it on the cover of a magazine ('Spectacle'). Unlike the poster and teaser trailer, the magazine does not have to maintain the continuity of the film as it is independent from it. However, I still connote the horror genre through the cover image used.
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This is a start but needs more detail, both on the institutional side of movie marketing and film distribution, and also on the comparison and analysis of your products. You really do need to look at the ways in which your teaser trailer and your poster work effectively together to create a coherent advertising image and concept for your movie. Secondly you need to explore how a film distributor will not only produce advertising, but will work on promotion and publicity as well. How does an advertiser try to generate such favourable publicity as getting its film onto the front cover of a moving magazine? Make sure that you include some of the details on how movies are marketed that you will find on the launchingfilms website. You really need to show that you understand, how a marketing plan works.
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